Word: digesting
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Dates: during 1960-1969
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...title is singularly misleading. The Catholic Digest is not really a "digest" at all: C.D. originates more than 75% of its material (mainly by planting articles in other Roman Catholic magazines). Although it is run by priests, the magazine is not a church property; it is a tax-paying private corporation that grosses $5,000,000 a year. Its contents are preponderantly secular, right down to the ads: in C.D.'s pages, an advertisement offering a $6.95 rosary containing "earth from catacombs of Rome" competes with a suggestion from the Christian Brothers of California to serve their newest wine...
...years of publication-a birthday observed with a silver anniversary issue last week-the monthly Catholic Digest has become the least ecclesiastical, and the most widely accepted, publication produced under the auspices of the Roman Catholic Church. Its paid circulation of 751,178 is surpassed among Catholic magazines only by Columbia (1,070,361), published largely for the Knights of Columbus, a fraternal order for Catholic laity. C.D. is printed in five languages and ten international editions (for Britain and Ireland, Belgium, The Netherlands, India, Italy, Germany, Austria, Switzerland, France and the Philippines), and it is the only Catholic publication...
Copied widely, Kiplinger's letters and their imitators have set into a mold that combines forecast of trends with bite-size gobbets of news chopped to fit the busy businessman's crowded schedule. "Kiplinger does for the executive," says Bernard Gallagher, "what the Reader's Digest does for the peasant." Much newsletter forecasting is done in the vague language of fortunetellers, and no newsletter turns out the double-edged style, the wise guess that can be read both ways, more assiduously than Kiplinger's Washington Letter...
...ATLAS: a sort of highbrow Reader's Digest with reprints, excerpts and translations from the foreign press, launched last March by Eleanor Davidson Worley, stepdaughter of the late publisher of Illinois and California newspapers, Ira C. Copley, with ABC Newsman Quincy Howe as co-editor...
...apparently pre-emptive move against what the Journal might do with such a list, McCall's fortnight ago, in full-page ads in major newspapers, proclaimed its intention to boost circulation to 8,000,000 by December, making it second only to the Reader's Digest (12,976,581) in the monthly magazine field. To lure advertisers, McCall's said it would charge them on the basis of its presently estimated circulation of 7,000,000 until next July, thus giving them a free ride for seven months on 1,000,000 copies each month...