Word: digesting
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Dates: during 1960-1969
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HERE'S DICK CAVETT (ABC, 7:30-8 p.m.).* A digest of Dick Cavett's weekday talk show. Guests include Dionne Warwick and Groucho Marx...
...advertising industry has been attacked so often that it might scarcely have noticed one more critical book, but the Reader's Digest was not so sure. At the very last moment, it stopped publication of The Permissible Lie, by Samm Baker, on the grounds, as Digest President Hobart Lewis put it, that "advertising is good for business and business is good for the country...
...book was scheduled to appear last week, and 5,000 copies had already been printed. But the Digest was adamant. "Reader's Digest has a point of view," declares Lewis, "and, it seems to me, has a right to its point of view. Funk & Wagnalls is not an independent publishing house but is our subsidiary." To which Baker, among others, retorted that this is precisely the danger facing book-publishing houses when they are taken over by large corporations, as Funk & Wagnalls was 2½years...
...gives the money? Nixon's contributors include the Reader's Digest's DeWitt Wallace, Chicago Insurance Executive W. Clement Stone, Steel Heiress Helen Clay Frick, and 100,000 donors who sent in contributions by mail. Humphrey's finances are run by Stockbroker John L. Loeb, Sidney J. Weinberg and ex-Commerce Secretary John Connor. To raise his funds, McCarthy has Howard Stein of the Dreyfus Fund, his kinderklatsch and a pride of beautiful people. Kennedy's finances come mostly from the family coffers...
...pollsters rose to fame and influence on the basis of two celebrated debacles. During the 1936 presidential campaign, the old Literary Digest ran a mail poll and was wrong, while three more scientific pollsters were right. Those three-George H. Gallup, Elmo Roper and Archibald Crossley-conducted interviews among a predetermined mix of ethnic, income and age groups that seemed representative of the U.S. population. The other turning point was in 1948, when the pollsters again used this "quota system" of sampling-but were wrong. The U.S. had become so complex that picking just the right population...