Word: digesting
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Dates: during 1990-1999
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During Goizueta's tenure, Coke won the cola wars going away. In the $54 billion carbonated-beverage business, Coke owns 43% of the domestic market, to Pepsi's 31%. Coke has captured 48% of the world market, while Pepsi lags with 22%, estimates Beverage Digest. Goizueta, a globalist, has pushed sales hard outside the U.S. Coke gets 71% of its revenue abroad, while Pepsi generates more than 70% in the U.S. Last year PepsiCo's sales rose 5%, to $31.6 billion, but its earnings fell 28%, to $1.1 billion. Hindered by a strong dollar, which hurts foreign sales, Coke...
Covering a topic simultaneously entertaining and enigmatic, The Placebo Effect is simple to swallow but difficult to digest. By incorporating a variety of specialized glimpses into the nature of human psychosomatic response alongside broader, interdisciplinary anecdotes and assertions, The Placebo Effect provides a well-balanced yet inconclusive view of "how symbols, settings, and human relationships literally get under our skin...
...order to help support her family following the failed schemes of an ineffectual father and tragedies that befell hapless siblings. While she toiled as an editor for the U.S. Fish and Wildlife Service, she continually and futilely proposed pieces to magazines, ranging from the Atlantic to the Reader's Digest...
...Reader's Digest...
...irrelevant and mandatory counseling redundant, especially when one considers the boom in voluntary counseling. At a convention in Washington, "Smart Marriages, Happy Families," therapists from around the world gathered to share findings and techniques. Some events, like the lecture on "Hot Monogamy," were reminiscent of a Reader's Digest article. Other ideas, such as church-based programs that ask engaged couples to fill out marital "inventories," seemed promisingly pragmatic. The present is always struggling against the past. Much as the laid-back breakups of 20 years ago arose from the hard-bitten marriages of an earlier time, the current soul...