Word: digesting
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Will and Ariel Durant seem to be a permanent natural resource. They have produced eleven bestselling history books in 40 years, spanning the birth of man and following his progress right up till the French Revolution. The Durantian success derives from a unique digest of research, humor, intimate anecdotage and headlong energy. But the once inexhaustible Will, now 90, and his wife Ariel, at 77, have announced that this is their valedictory volume...
...government wants to prohibit Canadian companies from deducting, as a business expense, the cost of buying advertising space in the Canadian editions of Reader's Digest and TIME. The two magazines, which are published in separate editions for Canadian readers, were exempted from a 1965 law that ended the tax-deductibility privilege for foreign-owned magazines. Since Canada's basic tax rate on corporate profits will be 46% in 1976, the new law would have the effect of almost doubling the cost of advertising in TIME Canada and the Canadian Reader's Digest. The two publications together...
...TIME Canada and Reader's Digest to qualify as Canadian magazines under the new bill, and thus afford advertisers the advantage of a tax deduction, they would have to be 75% Canadian-owned, show editorial content "substantially" different from their parent editions, and demonstrate that their editorial control is in the hands of Canadians. Time Inc. has been prepared to meet the 75% ownership rule, and the company last spring produced a sample issue of a newsmagazine that devoted 41% of its space to Canadian news, instead of the present 12% to 15%. But in October, newly named Minister...
...Reader's Digest Association which sold one-third of its Canadian operation in 1968 has steadfastly refused to meet the 75% ownership rule. The firm also refuses to change the editorial content of its Canadian edition or to give effective editorial control to Canadians. As E. Paul Zimmerman, president of the Reader's Digest Association (Canada) Ltd., said last week: "We cannot survive under the present terms of Bill C-58, and we must plan for winding up our operations as soon as possible...
Johnson said he soon perceived the probability of a market for such a publication, and in 1942 he used his mother's furniture for collateral to borrow $500 and form Negro Digest (now Black World). Three years later he started Ebony, which now has a circulation of 1.3 million...