Word: digesting
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Reader's Digest is about to make its own contribution to the coverage of Topic A with what it calls a "unique new series of educational messages about the American economic system." The first of twelve monthly installments appears in the February issue. Judging by the initial offering, released last week, the only unique feature of the enterprise is the unusual marriage of editorial and advertising interests that conceived...
Though researched and written by Digest editorial people, each page of each "message" will be clearly labeled ADVERTISEMENT. The advertiser is the Business Roundtable, a nonprofit group of 150 corporate executives organized to educate the public in the free-enterprise system. The Roundtable raised $1.2 million to buy 36 pages in twelve consecutive Digest issues at the magazine's regular advertising rate. Though the preface mentions the Roundtable's participation, it omits interesting details of that organization's role. For instance, the Roundtable's 15-member public-information committee is empowered to kill an installment...
...Digest launched the idea in the fall of 1973. Said Richard McLoughlin, director of magazine operations: "We thought that all kinds of people were taking potshots at American business and that the American economic system needed to be explained." The series promises to provide a "better understanding of our business system, warts and all." The first installment, entitled "Whatever Happened to the Nickel Candy Bar?" glosses over the current recession but sums up instead the importance of high efficiency in industrial production: "You have, we have, in our hands, in ourselves, the means to produce not just cars and books...
...either Captain Scarlet or Matt Busby from the Beatles' White Album but never quite made up his mind which (though it took him only a week to decide he hated Harvard Medical School) and Truck. In between halves, Truck tells me about an article in the Reader's Digest. When I acknowledge that I've missed the article, Truck allows that that's always a problem with the Reader's Digest. There's so much in it, he explains, and so little time to read...
...Naderism, what movies American students watch, what Watergate was likely to lead to, what did we think about the Middle East and would the Arab states be likely to make peace if Israel repatriated the Palestinian refugees. A lot of the young people evidently read the Reference News, a digest of reports from foreign newspapers which they say is officially restricted but in practice pretty widely available. "What is your attitude toward black people?" one of them asked once. "Of course I realize you probably feel they're just as good as you, but how do you feel about...