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President Clinton's strategy so far has been simple. Say almost nothing; buy time. The time has been needed to get past the first weeks of revelations, to let Clinton marshal his forces and to allow everybody to digest the thought of a goatish President unbuckling with an intern. But if Lewinsky testifies the way she is expected to, the President's "no comment" approach may not work anymore. Lewinsky was prepared two weeks ago to testify unequivocally to a sexual relationship with the President, though she denied that she and Clinton had engaged in intercourse...

Author: /time Magazine | Title: Turning Up The Heat | 2/23/1998 | See Source »

During Goizueta's tenure, Coke won the cola wars going away. In the $54 billion carbonated-beverage business, Coke owns 43% of the domestic market, to Pepsi's 31%. Coke has captured 48% of the world market, while Pepsi lags with 22%, estimates Beverage Digest. Goizueta, a globalist, has pushed sales hard outside the U.S. Coke gets 71% of its revenue abroad, while Pepsi generates more than 70% in the U.S. Last year PepsiCo's sales rose 5%, to $31.6 billion, but its earnings fell 28%, to $1.1 billion. Hindered by a strong dollar, which hurts foreign sales, Coke...

Author: /time Magazine | Title: THE MAN WHO KNEW THE FORMULA: ROBERTO C. GOIZUETA (1931-1997) | 10/27/1997 | See Source »

Covering a topic simultaneously entertaining and enigmatic, The Placebo Effect is simple to swallow but difficult to digest. By incorporating a variety of specialized glimpses into the nature of human psychosomatic response alongside broader, interdisciplinary anecdotes and assertions, The Placebo Effect provides a well-balanced yet inconclusive view of "how symbols, settings, and human relationships literally get under our skin...

Author: By Andrea H. Kurtz, CONTRIBUTING WRITER | Title: Just a Spoonful of Sugar | 10/17/1997 | See Source »

...order to help support her family following the failed schemes of an ineffectual father and tragedies that befell hapless siblings. While she toiled as an editor for the U.S. Fish and Wildlife Service, she continually and futilely proposed pieces to magazines, ranging from the Atlantic to the Reader's Digest...

Author: /time Magazine | Title: BOOKS: POET OF THE TIDE POOLS | 10/6/1997 | See Source »

...Reader's Digest...

Author: By Ethan M. Katz, CONTRIBUTING WRITER | Title: Quiz for the Weekend: Test Your Knowledge of Ivy League Archive Trivia | 9/26/1997 | See Source »

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