Word: digestism
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Dates: during 1960-1969
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...prisons get 50,000 copies a month free. It goes to more than 100 countries and outsells all other monthly magazines in Argentina, Belgium, Canada, Colombia, Finland, Italy, Mexico, Peru, South Africa, Spain, Sweden, Uruguay, Venezuela-and, of course, the U.S. Last week the Reader's Digest-circ. 22.8 million-proudly observed its 40th birthday with a 300-page anniversary issue...
...February Digest of 1962 reproduced the cover of its first issue and reprised its first reprinted article, "How to Keep Young Mentally," which encouraged charter subscribers to "Observe! Remember! Compare!" Another feature of this first issue, also reproduced, was a varied collection of homilies, designed to plump out a page and satisfy the public appetite for bite-size sermons. Examples...
...Reader's Digest has no small statistics. Merely to print each U.S. edition (circ. 13.5 million) takes a full month. The Digest sells more Christmas gift subscriptions-2,000,000, including renewals-than most magazines have readers. Each year it fields some 1,200,000 unsolicited contributions from readers, pays for some of those accepted at the uncommon rate of $1 a word...
...Throat Clearing. For all the Digest's fabulous growth, its editorial formula has not significantly changed since birth. To Digest editors, the magazine is an "invention" that can be refined, improved and expanded-not changed. But since it reflects the growing sophistication of its sources, the Digest is now a notably slicker product than the one founded in 1922, on 4,000 borrowed dollars, by a Minnesota minister's son with an infallible instinct for middlebrow tastes. More than anything else, though, the Reader's Digest is a monument to DeWitt Wallace's reading habits-multiplied...
...digestive systems of modern animals, Firsoff explains, depend on hydrolysis, a process in which proteins, sugars and other compounds are broken down in combination with water. Creatures that have ammonia instead of water in their tissues, would digest food by ammonolysis, i.e., by combining it with ammonia. Instead of oxydizing food to liberate energy as earth's animals do, Jovian animals would combine it with nitrogen, and the final product would be cyanogen (CN)2, a gas that is violently poisonous to life on earth. "Jovian animals," says Astronomer Firsoff, "could breathe nitrogen and drink liquid ammonia. Whether they...