Word: digestism
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Dates: during 1960-1969
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...page color portrait of the Three Wise Men seen as contemporaries: they turned out to be Evangelist Billy Graham, Playboy Hugh Hefner and the psychedelic professor, Timothy Leary. Cosmopolitan advised readers suffering from "holiday neurosis" to consult a psychiatrist for Christmas. The lead piece in the Reader's Digest concerned a housewife so exhausted by her Christmas chores that she finally broke down alongside her dishwasher: "Tears filled my eyes. Suddenly, it all seemed too much: the dirty dishes, the too-tight schedule. Christmas didn't seem worth...
...there are only about 1,500 of those. But the U.S. letter-carrier has become the middleman in an enterprise that accounts today for about 15% of the book volume. All told, mail-order houses and book clubs, such as TIME-LIFE Books and the Reader's Digest Book Club, deliver $181 million worth of volumes to the buyers' doors every year. The market has bred a host of specialty clubs for teenagers, preteens, Catholics, Protestants, Jews, teachers, civil engineers, gamblers, photographers, gardeners, and salesmen...
...other city of only six square miles now being asked to digest the NASA project with 42 acres, the Kennedy complex with 12 acres, and--if it must be--the Inner Belt with oodles of acres?" Crane asked...
Tastes & Teflon. Today, when weight watching is a national pastime, the gargantuan fare of yesteryear is hard to digest, even in imagination. First to use an element of scientific method in home cooking was Mrs. D. A. Lincoln, whose 1883 Boston Cook Book introduced accurate measurements, explained, for instance, that a piece of "butter the size of an egg" was equal to 2 oz., or one-fourth of a cup. But it remained for one of her students, Fannie Farmer, who borrowed freely (and without credit) from Mrs. Lincoln, to make her precepts into national guidelines with The Boston Cooking...
Only a sociologist, perhaps, is equipped to digest the mountains of raw data that Lewis' technique produces, to assay the yards of tape, the stenographic interviews, the conscientious catalogues of someone's wardrobe, someone else's orange-crate kitchen shelf. In a foreword, Lewis makes an effort to summarize, for non-sociologists, the book's message. In most ways, this summary is more successful and more illuminating than the ensuing panorama of unbridled...