Word: diggerati
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...many cases the new "diggerati" do not really want to garden; they just want to have a garden, which means they're more willing to spend money than time outdoors. This represents a departure from the renaissance that the hobby enjoyed in the '80s, when all kinds of people discovered the raw joy of eating tomatoes that they first met as seeds and spending long afternoons primping their hedges. Where once Americans took the products of their gardens to the market, now they are bringing the market to their gardens. In all, Americans spent nearly $26 billion last year alone...
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