Word: digitales
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Dates: during 2000-2009
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Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age Steve Knopper Free Pressr; 301 pages
Feb. 17 is the date of what people are calling the great digital switchover--or sometimes, kind of poetically, the "analog sunset." On that date, all full-power TV stations will be required to stop broadcasting analog TV signals and transmit only digital ones. Most people won't be affected...
But if you have an analog-only TV, you'll need to get a set-top digital-to-analog converter box in order to keep receiving your episodes of Gary Unmarried. It costs about $50. The government feels bad about making you do this, so it is distributing $40 coupons...
So ... why are we doing this? Oh, about a zillion reasons. Digital TV makes possible better sound and a sharper picture as well as something called multicasting, which means that--because digital signals are more compact than analog ones--single stations will be able to broadcast multiple channels of programming...
Fairly or unfairly, neatly or messily, sooner or later the switchover will happen. And when it does, we should take a moment to salute the passing of the analog era. Just as vinyl records gave rise to scratching and skipping, analog TV created a whole gallery of hallucinatory special effects...