Word: digitales
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Every year we like to lift our eyes from the toil of the present and peer further ahead at the trends on the horizon. Our exploration this time raised a lively debate on the merits of digital moviemaking, as well as keen observations that underscored the human element of our...
Entertainment isn't the only thing being advertised on digital signs. When Lancôme launched its new fragrance, Hypnôse, in France last summer on JCDecaux bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall...
The billboard as a medium is changing rapidly too, as outdoor agencies transform those once static boards into digital light-emitting-diode (LED) or liquid-crystal-display (LCD) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages to rush-hour commuters...
Your story seemed to imply that Hollywood's reluctance to accept high-definition video as the standard for image capture is due to nostalgia or a vague notion that film just feels more organic. No digital camera has yet achieved the dynamic range of today's film stocks, but that...
Those who prefer film over digital images should awaken from their chemically induced haze! Digital is faster, cleaner, more versatile and fun to work with. In the hands of a true cinematographer, digital moviemaking exhibits all the soul, humanity and feeling of a production shot on film. None of those...