Word: digitales
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If there's an argument for digital that Hollywood can get behind, it's this: it's far cheaper than film--cheaper to shoot, cut and duplicate. But the big savings come in getting the product to the public. Says Lucas: "Making a big movie, a Harry Potter or a...
So who doesn't love the new movie deal? Well, some studio chiefs, who are worried that a movie on disc is much easier to dupe, and piracy is a huge drain on their income. But mainly theater owners. When they hear the word digital, they reach for their digitalis...
"Digital cinema is probably a lot further away than most people would think," says Kurt Hall, president and CEO of National CineMedia, the marketing arm of AMC, Cinemark and Regal Entertainment Group. "There's still a lot of work to be done on the technology, both in making it secure...
In the late '20s, when talking pictures replaced the silents, theaters converted to sound within two years. But the coming of sound was immediately and immensely popular. Today, although films shown on the giant IMAX screens make money and although computer-made animated features have been spanking the butts of...
Lucas has tried for years to be the irresistible force to the exhibitors' immovable object. In 2002, when he released Star Wars: Episode II--Attack of the Clones, he opened it on 63 digital screens in North America, along with the thousands of screens showing the film version, and declared...