Word: digitales
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Since then, the networks' arrival on the digital frontier has become less of a carefully strategized business plan and more like a crushing stampede, with almost daily pronouncements and a flurry of press releases. CBS boasts it broke new ground by selling Survivor on its website; NBC Sports trumpets that...
"We don't know what the right business models are," admits Fox Digital Media president Peter Levinsohn. "There's a $1.99 sell-through model, subscription models we would like to explore and rental models that probably make sense. On some levels, an ad-supported model can be most effective. Hopefully...
Repurposing older content is just one way networks and portals are retooling television with a new digital mind-set. Newer shows are another matter. "We call it 360 development," says Jeff Gaspin, president of cable entertainment and digital content for NBC Universal. "We now look at every show's potential...
Walter E. Howell ’09 and Robert I. Padnick ’09 have developed a new, efficient mode of communication. “I’ve called up Robert before and said, ‘Smash,’ and he says, ‘Done...
In 1951, the U.S. Federal Civil Defense Administration released an educational film called “Duck and Cover.” It featured an animated turtle named Bert, who demonstrated how children should protect themselves in the face of a nuclear attack. The thesis of the movie was something...