Word: digitales
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It's a leaner and meaner company, no doubt. Yet Wall Street still isn't convinced that Kodak can compete in the digital marketplace. Its latest camera, EasyShare-One, available this summer for $600, features the largest display screen around, a memory capable of holding 1,500 high-resolution images...
Today such skepticism on the Street, if far from gone, is tempered by pleasant surprise. A year after Carp launched the restructuring, Kodak has lined up a respectable portfolio of increasingly lucrative digital products and services. The company, based in Rochester, N.Y., lost $12 million in the last quarter of...
To be fair, Kodak has long invested in digital technologies, going back to a 1976 digital-camera prototype. More recently, in 2001 it introduced the first of a line in digital cameras named EasyShare that have grown in popularity and today command a leading share of the market, ahead of...
Perez sifted through Kodak's intellectual property to come up with a new plan. The picture was brighter than he expected. "People think our challenge in becoming digital is that we don't understand the technology," says Perez. "They're absolutely, terribly wrong. We have technology coming out of our...
KOS may be helping put some of the shine back on Kodak's prospects, but its hometown, Rochester, is hurting. It has borne the brunt of the company's downsizing, as Carp has sought cheaper manufacturing abroad. Most of the company's digital cameras are now made in China. In...