Word: digitales
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Critics say stealth marketing is tinkering with our minds. Jeffrey Chester, executive director of the Center for Digital Democracy, dubs the phenomenon the "brand washing of America." Many ad-industry executives are worried that it could all too easily backfire, making consumers even more wary. "I'm against any form...
Like it or not, consumers are probably going to see more and more unexpected, and undercover, pitches. That's because the old model, the 30-second TV spot, is proving less and less effective. Digital video recorders such as TiVo now give viewers the ability to banish commercials, prompting network...
For all of TV's reach, the real action in covert marketing is on the streets. Sony Ericsson has hired a troupe of actors this summer to pose as tourists in New York City and Los Angeles and to ask passers-by to take their picture with the company's...
Visually, the book is stunning. Going through it, you come to realize how much sense it makes to have it printed in the same way as a western art course book. McKean hits all the styles, from fuzzy iconic images like cave drawings, to representational pen and ink, to painterly...
Her skin tone is as perfect as the vacuous line of movie-star chatter Viktor concocts for her. Naturally, she becomes an overnight sensation. It is easy enough in the digital age to insert computer-generated actors into a movie; the problem is inserting them into life. How do you...