Word: digitales
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Jobs is betting the company that what consumers most want from technology is control of their digital lives. And what better way to do that than with the smartest-looking, easiest-to-use, best-engineered computer there is? The time is right, he says. We are wallowing in digital cameras...
A misstep can be fatal in the fast-moving computer business. And Jobs, a perfectionist when he settles on a project, tends to get his ideas from his gut rather than, say, focus groups. Some analysts argue that Apple should abandon innovation in favor of building a cheaper box; a...
The way Jobs sees it, the world is entering the third phase of personal computing. (For those of you who haven't been following along, the first era was all about utility--folks using their thinking machines to do word processing, run spreadsheets, create desktop graphics and the like. The...
At this point, Jobs likes to draw a diagram, which begins with an outer ring; he draws gadgets on that ring. "We are surrounded by camcorders, digital cameras, MP3 players, Palms, cell phones, dvd players," he says. Then he draws a computer in the center of the ring. "Some of...
Mike didn't notice the second time he was photographed on the job. It happened around the 20th floor in a crowded stairwell of the burning 1 World Trade Center. A Port Authority contractor had grabbed his digital camera on his rush down from the 71st floor and released the...