Word: digitales
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More than two decades ago, Fujifilm was one of the first camera manufacturers to see the future of photography was digital. In 1988, the Japanese imaging giant developed the world's first fully digital still camera; 10 years ago Fujifilm held 30% of the digicam market. But that dominant position...
There's one way to get back into the game: invent new rules. That's just what Fujifilm plans to do later this year when it unveils the world's first 3-D digital camera for consumers. The company hopes that its groundbreaking new gadget - tentatively named the FinePix Real...
In the past, special viewing accessories such as 3-D glasses or stereoscopes were needed for this to work. Not so with Fujifilm's system, which offers two viewing options. One is a 3-D digital picture frame - an eight-inch (20 cm) LCD screen that directs the dual images...
Both methods produce snapshots in which the central subjects appear to pop off the screen or print. A parlor trick? Perhaps, but Fujifilm is gambling that consumers will not only be willing to pay for such special effects, but they'll also pay extra. When the camera debuts in Japan...
Failure in the nascent field won't break the company. Fujifilm has other businesses such as medical imaging and motion-picture film, and only gets about 5% of its total revenue from its digital camera business. But company officials figure the bet could pay off handsomely if 3-D catches...