Word: digitales
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Such placements--sold by the networks as packages with traditional commercials--offer a new cash stream amid bottom-line pressures. No Boundaries executive producer Kevin Beggs says that before he and his partners secured funding from Ford, "there was interest, but there was interest in a lot of shows." But...
Product placement may change TV's past too. Video-technology company Princeton Video Image has for years used digital imaging to insert virtual first-down lines (with corporate logos) in football games and completely photorealistic but nonexistent "signs" behind home plate at baseball games. Now it wants to move into...
The arrival last September of Kencell, the first privately owned phone company in Kenya, has helped. It's only licensed to sell cell phones but because many business people rely solely on their cell - whose digital switching makes calls go through a lot more quickly - and that eases the load...
Tewksbury, Mass., used to be known for its carnation industry. Now it nurtures something far more fragile--the images of Julia Roberts, Russell Crowe and just about every other TV and film actor. Located half an hour north of Boston, Tewksbury is home to Avid Technology, whose 1,700-plus...
Movies used to be edited by physically cutting and pasting together individual frames of film. Avid's Media Composer software, launched in 1989, offered a revolutionary alternative: film could be translated into digital information and edited on a computer screen. Media Composer, now in its 10th version, belongs to a...