Word: digitales
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Trash Your Hotel Room, a program that lets players assume the role of rock maniac on the road, is just one of the many ideas for interaction at broadband TV channel MTV Live, which will launch in Sweden and France in June. Want to be a graphic artist? Viewers can...
This may well be the future of entertainment. Fast two-way connections over PCs, TVs and mobile phones are converging, plunging us into a world where viewers become part of the programming. Once platforms switch from analog to digital technology, interactive applications like personalized programs, chat rooms, takeout food orders...
Europe is setting the pace in digital TV technology and services, with a 12- to 18-month lead over the U.S. Interactive game shows in particular are already drawing fans across the Continent. That's one reason MTV, which reaches more than 340 million households in 150 countries, chose France...
While Europe is in the digital TV vanguard, MTV is trying to leverage the most advanced applications in every region, treating each as a kind of interactive television laboratory. In Japan, which leads the world in mobile phone applications, viewers of Select MTV vote via text messaging or PCs for...
My TiVo has decided it knows what's best for me. Pretending to be a responsible journalist, I have the news on in my office, but my TiVo - the digital TV recorder that is a trusted sidekick for my job as a television critic - figures I'd rather watch So...