Word: digitales
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McGraw-Hill has confirmed that it is "exploring strategic options" for the magazine, which is another way of saying the company does not think it can make money off the magazine - ever. It may not be wrong. Less than a decade ago, Business Week ran nearly 6,000 ad pages...
Business Week is being crushed by the story it spends so much time covering. The category's core advertisers - financial services, automotive and business-to-consumer types - have borne the brunt of the recession. And all advertisers now have many more outlets in which to spread their spending. More magazines...
Harvard College Library, whose administrators have spoken of the need to make organizational changes and "rebuild" after last month's staff reductions, has announced a series of minor service changes in the past few weeks affecting the Fung, Pusey, and Fine Arts Libraries. The Fung Library—which houses...
The claims made by many brain-boosting websites and digital games, however, would have you believing otherwise. HAPPYneuron, a $100 Web-based brain-training site, entices visitors to "give the gift of brain fitness" and claims that its users saw "16%+ improvement" through exercises such as learning to associate a...
Skeptics of such products say these claims are about as credible as a slicer-dicer infomercial. But others point to video-game research that suggests digital diversions have many advantages over similar analog training tools. "Video games are very integrative in nature. You have to multitask a lot," says Chandramallika...