Word: digitales
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When the current downturn ends, though, the $14 billion-a-year image maven faces a much more serious threat on the digital horizon. As prices for digital cameras continue to fall, consumers will abandon film in greater numbers. That means Kodak's high-margin film franchise, which brings in about...
In this new digital arena, Kodak isn't the yellow monster. It's just one of the pack, which ranges from such tech titans as Sony and Hewlett-Packard to brash online photo start-ups like Shutterfly, Photopoint, Ofoto, Zing and Snapfish (see box). Says Eva Manolis, co-founder of...
Kodak has a lot to lose. More than 4 million digital cameras were sold in the U.S. last year, a number that is expected to nearly double in 2001 and outpace the stagnant, traditional camera market within a few years. Consumer appetite for film in the U.S. has almost peaked...
To make up for that potential lost revenue, Kodak has to persuade people to turn pixels into paper. Last month it rolled out a new digital camera-and-software system, dubbed EasyShare, that is intended to eliminate the hassle and confusion of uploading photos to a PC and the Internet...
There are some clear victories. The company is providing materials, photofinishing and patented technology to many of the same online players that were supposed to destroy it only a year ago. And like Fuji, it is selling its retail partners on do-it-yourself picture kiosks and professional digital minilabs...