Word: digitales
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Several factors determine the strategy and tactics of the eyeball biz. First, the economics of recession-proofing a media business: ad revenue tends to decrease in business-cycle downturns, while movie-theater ticket sales increase. Second, the marketing possibilities of leveraging between brands and media: for example, network promos plugging...
[Scouting Report] While America's media giants talk about the digital future, Sony is already making it happen, seducing millions of video gamers worldwide with its PlayStation and the promise of its sequel to come next year.
Is CBS worth $36 billion? Yeah, on Wall Street, where it's 1999, and advertising on TV networks is the best way to sell SUVs and six-packs to the masses. In the hearts, minds and business plans of Silicon Valley, however, it's 2005. Most U.S. homes and every...
Then there's the ebbing power of ads themselves. Why should marketers shell out for tomorrow's Must-See Thursday lineup when digital VCRs like Tivo and Replay will let viewers order up any show, anytime--and effortlessly skip ads once they do? The future belongs to the customizable, one...
DIGITAL HIGHLIGHTERS You type on a computer, but many of the information sources you refer to--brochures, newspapers and dictionaries--are still on paper. To help convert the printed word into digital form for reports or homework, C Technologies and Siemens have developed digital highlighters. Simply swipe them across a...