Word: digitales
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Sony didn't need a techno-whiz, it needed a global manager who could master the ever increasing complexity of the digital marketplace. "Right now, you don't need to be an engineer," says Ohga. "You have to have a nose, and if you don't, you can't run...
The other important product battle is over the digital versatile disc (also known as the digital videodisc). DVD is being advertised as the answer to the CD, the videotape and the CD-ROM. DVD is also the focus of the biggest battle to create an international standard since vhs vs...
The nose is key. Digital technology has propelled the electronics business to light speed. Sony has to run with lithe computer giants like Compaq and IBM in the race to develop software, engage in complex battles over copyrights and industry standards in the entertainment business, and frame alliances and joint...
From that came the VAIO, an Intel-produced, Sony-designed line of computers introduced last year that hasn't exactly wowed the digerati. Some analysts complain that Sony's PC offers too little value and is priced too high to compete with established makers like Gateway 2000 and Compaq. Sony...
This is convergence. Yet no one is really sure what it will lead to. Like its competitors in Japan, Sony is racing to build a better digital engine. At the same time, like Microsoft, Netscape Communications and Oracle, the company is struggling to position itself for a panoply of possibilities...