Word: digitales
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Those results, while only for one quarter, underline what is becoming a remarkable strategic and cultural overhaul of this $45.67 billion company, which by the way is America's most respected brand, according to a Harris poll. Strategically, Sony is taking the plunge into the digital, wired world. It had...
A far more radical change is taking place within the company's culture. Japan's corporations, for all their technical prowess, tend to be slow-footed giants whose conservative, consensus-driven managers can choke creativity and make a bad situation worse. In Japan, loyalty and longevity are still the paths...
To make that happen, Idei is rumbling through Sony's management ranks like a temblor. He has already brought down Sony's board of directors, reducing its size while adding three outsiders. Last week the company announced another restructuring, giving more heft to its broadcasting business and creating a new...
Sony co-founder Akio Morita and then-president Norio Ohga knew in the 1980s that the digital revolution was coming. In fact, with Philips Electronics, Sony created the audio CD. They talked about the revolution. And they set their engineers to work on digital products: audio and video recorders, televisions...
Enter Idei, the man who made Digital Dreams the mantra of Sony's revival. The golf-loving son of an economics professor, Idei is a Sony lifer who started in 1960, straight out of Tokyo's prestigious Waseda University. Waves of surprise rippled through the company when Idei was tapped...