Word: digitales
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Q: If it's such a gold mine, why did the FCC give broadcasters, at least for now, free access to the digital spectrum?
A. Depending on whom you ask, the answer is either 1) because broadcasters have had Washington in their hip pocket for decades, or 2) because the start-up costs are going to be dramatic. Both are partly true. The FCC has long doled out airwave space gratis, and the networks...
Q. Speaking of the audience, what does digital TV mean for subscribers to cable and direct-broadcast satellite?
A. Well, neither cable nor DBS yet possesses digital capability, so when HDTV is offered two years from now, those slacker 30% of U.S. households that still get only over-the-air, rabbit-ears TV will, ironically, end up ahead of the technology curve.
But cable and DBS can't ignore the digital future. So they'll probably have to upgrade eventually to support digital traffic--although the additional bandwidth will cut into the number of channels they can offer--while cable services like HBO retool to produce digital shows. A few years hence...