Word: dignan
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...agencies work with clients to create new products, eschewing fees in exchange for a piece of the action. London agency Erasmus and Coca-Cola jointly developed an energy drink called Relentless that is being rolled out globally. "It's all about shared risks, shared rewards, shared ownership," says Graeme Dignan, Erasmus co-founder. (See business bucking the recession...
...Agencies are taking on a lot more risk than they are used to by launching their own branded products. Results so far have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency...
...solution to America's energy problems. But even if this opposition ends, some positive action is also essential. If the U.S. is to be assured of energy for the future, the present nuclear licensing process must be sensibly simplified. It is a byzantine snarl that Boston Attorney Thomas Dignan describes as "a full-employment bill for lawyers." Dignan's legal work for the Seabrook plant has generated a 5-ft. shelf of transcripts from a state hearing, 20 3-in.-thick volumes of applications to the federal Nuclear Regulatory Commission, 13,522 pages of transcripts from...
Bernadette Dignan...
...entries lost their first-round matches. Number two singles Jill Robertson, whom coach Hewes calls the most improved singles player, lost to third-seeded Nancy Lewis of Barnard, 6-1, 6-4. The number two doubles entry of Kathy Agoos and Ingrid Sarapuu bowed to the number two-seeded Dignan-Tomaso tandem from Mt. Holyoke...