Word: dilbert
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Dates: during 1990-1999
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Clearly, any change in how kids perceive the future will influence how they prepare for it. In fact, the current shortage of engineers is sometimes blamed on me. According to some pundits, kids read the Dilbert comic strip and decide they don't want to spend their life confined to cubicles and being menaced by pointy-haired bosses. I don't know if that's true, but it does pass the sniff test. According to the parents who e-mail me, a lot of family conversations are beginning with the question, "Mommy, what's a mission statement?" and ending with...
...Prior to Dilbert, people prepared for corporate America without really knowing what it would be like. Today kids have Dilbert to guide them. I like to think I have steered people away from unpleasant corporate jobs, thus contributing to the entrepreneurial boom. But maybe I've reduced the number of future engineers below the level needed to maintain technology, thereby condemning civilization to a second Dark Age. (When my parents ask me what I've been doing lately, I rarely mention that part...
...Jerry's couldn't have set it up better if it had tried. To promote Dilbert's World-Totally Nuts, its newest ice cream, the company organized an April Fools' Day promotion whereby ticket holders on certain flights got the average price of a ticket back. And who should rock up as the last passenger for the LAX-to-SFO flight but WILLIAM HURT. Yes, William Hurt, the star who looks most like Dilbert! At first he had to be coaxed into going over to the Dilbert cubicle to accept his prize. But as soon as he realized...
...fear it inspires in competitors, Intel looks harmless enough. The firm's Santa Clara headquarters is an off-blue Dilbert maze, a land of cubicles, coffee cups and security badges. Bob Noyce, who died in 1990, smiles reassuringly from a 5-ft.-high black-and-white photo in the lobby. Inside, Grove and Moore work from 8-ft.-by-9-ft. cubicles accessible to anyone bold enough to wander by for a chat. There are no special privileges. If Grove rolls in late, he has to prowl Intel's jammed lot looking for a space just like any shavetail engineer...
...Maybe it was the one collar popping out of his jacket, or the way his right pant leg looked as if it had a cyclist's clip on it. But probably it was his tie, which stopped right below his chest. The disheveled-genius look is one thing, but Dilbert just doesn't work on a runway...