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...your Ziggy tea cozy beginning to fray? Your Wizard of Id pinking shears a little dull? Don't reach for that Dilbert catalog. This week, the cast of Doonesbury will debut on mugs, tumblers and T shirts at Starbucks around the U.S. "I've always avoided merchandising because it seemed at odds with the philosophical point of view of the strip," says GARRY TRUDEAU, who created Doonesbury 28 years ago. But now, the artist has joined forces with the coffee conglomerate to raise money to fight illiteracy; with all net proceeds of the items will go to charity...

Author: /time Magazine | Title: People: Dec. 21, 1998 | 12/21/1998 | See Source »

Clearly, any change in how kids perceive the future will influence how they prepare for it. In fact, the current shortage of engineers is sometimes blamed on me. According to some pundits, kids read the Dilbert comic strip and decide they don't want to spend their life confined to cubicles and being menaced by pointy-haired bosses. I don't know if that's true, but it does pass the sniff test. According to the parents who e-mail me, a lot of family conversations are beginning with the question, "Mommy, what's a mission statement?" and ending with...

Author: /time Magazine | Title: Gene Fool | 12/7/1998 | See Source »

...Prior to Dilbert, people prepared for corporate America without really knowing what it would be like. Today kids have Dilbert to guide them. I like to think I have steered people away from unpleasant corporate jobs, thus contributing to the entrepreneurial boom. But maybe I've reduced the number of future engineers below the level needed to maintain technology, thereby condemning civilization to a second Dark Age. (When my parents ask me what I've been doing lately, I rarely mention that part...

Author: /time Magazine | Title: Gene Fool | 12/7/1998 | See Source »

Scott Adams is the creator of Dilbert, author of The Joy of Work and an executive producer of the forthcoming Dilbert animated TV series

Author: /time Magazine | Title: Gene Fool | 12/7/1998 | See Source »

...Jerry's couldn't have set it up better if it had tried. To promote Dilbert's World-Totally Nuts, its newest ice cream, the company organized an April Fools' Day promotion whereby ticket holders on certain flights got the average price of a ticket back. And who should rock up as the last passenger for the LAX-to-SFO flight but WILLIAM HURT. Yes, William Hurt, the star who looks most like Dilbert! At first he had to be coaxed into going over to the Dilbert cubicle to accept his prize. But as soon as he realized...

Author: /time Magazine | Title: People: Apr. 13, 1998 | 4/13/1998 | See Source »

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