Word: dilmah
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...cropped up, this time as a potential donor for a $23 million project aimed at rehabilitating former Tiger combatants. Rajaratnam had agreed to donate $1 million for the government project, funded by the governments of Japan and the U.S. and local business giants like Aitken Spence, Brandix, Ceylon Tobacco, Dilmah, Hayleys, John Keells, MAS Holdings and Unilever. "We initiated the program and the formal agreements were signed in September," Sarath Godakanda, an official at the Ministry of Justice and Law Reforms, told TIME. It was not clear whether the funds pledged by Rajaratnam had already been received. The International Organisation...
Using a strategy that has worked well for Sri Lankan producers like Dilmah, Indian firms are taking their teas straight to consumers by marketing directly online. Assam Co. also opened the popular Camellia chain in Kolkata (formerly Calcutta) this year, and Soongachi Industries has launched Infinitea, a hip, upmarket tea bar in Bangalore that sells more than 70 brews. Soongachi's Rishi Saria, 30, gave up a software-engineering job in Bangalore to return to Darjeeling and take on marketing for the family company. His cousin Gaurav Saria now heads Infinitea. "Our generation is focusing on improving our quality, product...
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