Word: dime
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Dates: during 1940-1949
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...Drop a dime in a Soundies (the word apparently has no singular form) and you see a three-minute film, with musical accompaniment, projected on the box's 24-by-18-inch plastic screen. The $695 box is designed to hold 1,000 ft. of 16-mm. film, made for Mills by James Roosevelt's Globe Productions in Hollywood. There is no direct corporate connection between Mills and Globe. But the film will be leased to box owners, at $17.50 per reel for the first week, less later, by a projected Soundies Distributing Corp. of America...
...secret is it that Lou Maxon got most of his big accounts by first soliciting only the nickel-and-dime end of their business: direct-mail advertising. The rest of the account followed. Today, word that Maxon's is doing a direct-mail campaign for another agency's client is enough to send shivers up and down that agency's spine. For Philadelphia's austere, venerable N. W. Ayer & Son, the shivers materialized last week. From Ayer, which handles the rest of Ford Motor Co.'s national advertising, (McCann-Erickson has the branch advertising...
...clothes enough to stock a store" and two $50 corsages of orchids daily, appearing at I AM meetings with a 12-carat diamond ring, an 18-carat diamond breast pin, many another "love gift" from believers. Retorted "Joan of Arc": "We have never asked a human being for a dime to carry on this activity, through the mails or otherwise. . . . We have offered only good and love for America beyond all words to describe...
...York's World's Fair John J. Raskob, onetime chairman of the Democratic National Committee, wagered $20 against Mrs. Alfred Emanuel Smith's dime that she would not take a fling at the parachute jump with...
Said Stegerer: "We have been residents of the U. S. since before the Revolutionary War. I come to Canada to fight for democracy and I wind up a guy without a country, without a job and without a dime. Oh, gosh...