Word: dime
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Dates: during 1940-1949
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...haired Catherine McNelis, then an advertising agent in Wilkes-Barre, Pa., persuaded F. W. Woolworth Co. to market a group of 10? magazines specially edited for the dime-store trade. Miss McNelis organized Tower Magazines, Inc., soon had seven magazines with a total circulation of some 900,000 copies...
...there isn't any doubt about it that Councillor Mickey Sullivan has a wonderful nose for publicity. Any dime-size ward politician who can get into the New York Times and on top of that wangle his way into its hallowed editorial columns has proved his ability to everyone's satisfaction. Obviously the man gets a great boot out of reading a blaring headline about himself--and as a general rule, most people wouldn't deny him his fun. He makes almost as good reading as the latest love cult investigation in Swampscott...