Word: dime
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Dates: during 1940-1949
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...conditioned, seats 150 at its lunch counter. On opening day, 40,000 Houstonians gawked at the big "History of Texas" mural between the front doors, rode up & down the escalators, kept cash registers ringing. Although most middle-aged people still think of Woolworth's as a "Five and Dime," the Houston store last week showed how great the change has been behind the old familiar red front. There were canaries for $9.95, fishing rods and reels for $15, mechanical trains for $21.65 and bicycles...
...shift into higher prices has not hurt Woolworth's. Last year the company grossed $623,942,000 (more than double what it did in its best five-and-dime days), for a net of $43,496,000. It expects to do just about as well in 1949. Many of its sales still come from small items: last year the company sold 26 million hairnets, 31 million combs, 100 million pounds of candy. And Store Manager Herbert H. Hocher assured Houstonians that price-conscious Woolworth's has not entirely abandoned the small-change standard. Said he: "We still have...
...imagination, some of Fabergé's works rivaled those of Benvenuto Cellini, but unlike Cellini, Fabergé had been a 100% eclectic with a vast history of luxury arts to borrow from and exploit. While his best works were magnificently unique, his worst looked like refugees from a dime store bric-a-brac counter...
Henry Browne Wallace got his start in the chicken business when he was a twelve-year-old Des Moines schoolboy On Easter Sunday 1926, his mother gave him a dozen baby chicks from the dime store and he began raising them in his backyard, with some advice from his father, Henry Agard Wallace. No politician then father Henry was spending his time developing his hybrid corn,* forming the Pioneer Hi-Bred Corn Co. to sell the seed, and editing Wallaces' Farmer. When the corn became a success (over 99% of Iowa corn springs from some brand of hybrid ternel...
Last week, Cincinnati's Powel Crosley Jr. became the first postwar U.S. auto manufacturer to make a deliberate play for the hot-rod market. He introduced a two-seater "Hotshot" Crosley roadster, looking like a dime-store version of the once-famed Stutz Bearcat (see cut). Although Crosley estimates that not more than one out of 100 owners will use the Hotshot as a racer, he has made it easy for them to do so. Windshield, lights, bumpers and top can be stripped off in a few minutes, readying the car for road or track racing. Its overhead-valve...