Word: dimes
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Dates: during 1960-1969
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Catch phrases are a dime a dozen these days. Easily branded as clever and facile, Prince Erie deserves recognition as a play of some importance which approaches greatness. Its color and spectacle, energy and incredible humor, give the Loeb a kind of total theatre it rarely sees. Without attempting to offer up Prince Erie as an object lesson to aspiring Harvard theatremakers, it should just be said that Mayer's triumph is probably the best thing that's happened around this place in years...
...even win votes. "People are immediately worried about property values going down," he explains. "You show them that if you don't let the Negro move in next door today, he will burn down your house ten years from now. And then it won't be worth a dime...
...jack and the ace--he puts together the phrases and creates a person, the haunted Sad-Eyed Lady of the Lowlands, a being made of objects. "Love Minus Zero/ No Limit" is a beautiful love song fashioned out of horsemen, pawns, hammer winds, doctors, bridges, statues, fire, ice, dime stores and bus stations, bankers' nieces and wise...
Last week Liggett & Myers went competitors one better. With two 100-mm. brands, L. & M. Menthol Tails and Golden 100s, already out, L. & M. announced national distribution of Chesterfield 101s. The new cigarette is actually 1 mm., or 39/l,OOOths of an inch -the thickness of a dime-longer than competitors, and appears in a plum-colored pack with a large "101" on the front. To emphasize the difference and to create image, L. & M. will play on the "silly millimeter longer" feature of the cigarette, has earmarked a reported $15 million for advertising...
...argument naturally reads like an elaborate justification of a fraud's unwillingness to show himself up, and in 9/10ths of all cases is probably exactly that), the writers describe a simple device which they suggest as a possible agency for fraudulent thoughtography. Constructed from a cheap lense (or a dime store souvenir viewer) and a tiny, transparent photographic positive, this simple optical device could, they suggest, be concealed inside Serios's gismo, and would produce results similar to his under similar conditions. It is such a gimmick, they further suggest, that Ted Serios may have been using all along, until...