Word: dimes
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...there a way to get more money for a newspaper without making the reader scream? Experience suggests otherwise. When New York's afternoon dailies went from a nickel to a dime in 1956, all three took circulation losses so severe that not one of them has climbed back to its old level. After a more timid price boost-from a nickel to 7?-in 1952, two of Detroit's three papers spent years recovering lost ground, and the third-ranking Times has still not recovered. Yet a fortnight ago, all three Detroit papers raised prices again...
...average reader doesn't care." Emboldened by their triumph-worth some $5,000 extra revenue a day to the Free Press and the News, $4,000 to the Times-Detroit publishers could foresee further steps in their painless, inch-penny path to the summit of a dime...
Vary the Display. In the competition for the customer's dollar, the markets have become combination drug, dime and appliance stores as well as grocery merchants. Nearly 80% of all supermarkets sell air conditioners, and 76% have music departments. But the stores are having second thoughts about their standardized and monotonous displays, efficient atmosphere. "We've probably done ourselves a disservice by packaging tomatoes," says Kroger President Joseph B. Hall. "I think a housewife would still like to be able to pinch a tomato before she buys, and maybe we should let her. It might spoil...
...temptation with Jack Lewis was to call him a banker's banker. He was that -careful, conscientious, orderly minded, a worker who went to Union Dime right after high school in West Orange, N.J. and trudged through the business from messenger to bookkeeper, from assistant head bookkeeper to assistant secretary, from assistant treasurer to treasurer to vice president to executive vice president and finally, in 1948, president. He dressed like a banker, in severe greys and blues, lived where the bankers live, out among the rolling lawns and towering oaks of Short Hills. He married, raised two children...
...Institutional Investors Mutual Fund, an open-end stock fund for mutual savings banks that now has assets of $46 million. With it all, he was an easy man to work for: friendly, outgoing, a delegator of responsibility who enjoyed calling his staff "my family." Says one Union Dime executive: "I've never gone to any convention or dinner where the greeting wasn't 'How's Jack Lewis...