Word: dimes
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...imagination, some of Fabergé's works rivaled those of Benvenuto Cellini, but unlike Cellini, Fabergé had been a 100% eclectic with a vast history of luxury arts to borrow from and exploit. While his best works were magnificently unique, his worst looked like refugees from a dime store bric-a-brac counter...
Henry Browne Wallace got his start in the chicken business when he was a twelve-year-old Des Moines schoolboy On Easter Sunday 1926, his mother gave him a dozen baby chicks from the dime store and he began raising them in his backyard, with some advice from his father, Henry Agard Wallace. No politician then father Henry was spending his time developing his hybrid corn,* forming the Pioneer Hi-Bred Corn Co. to sell the seed, and editing Wallaces' Farmer. When the corn became a success (over 99% of Iowa corn springs from some brand of hybrid ternel...
Last week, Cincinnati's Powel Crosley Jr. became the first postwar U.S. auto manufacturer to make a deliberate play for the hot-rod market. He introduced a two-seater "Hotshot" Crosley roadster, looking like a dime-store version of the once-famed Stutz Bearcat (see cut). Although Crosley estimates that not more than one out of 100 owners will use the Hotshot as a racer, he has made it easy for them to do so. Windshield, lights, bumpers and top can be stripped off in a few minutes, readying the car for road or track racing. Its overhead-valve...
...Riviera, looked forward to some hobnobbing with the international set. "I like them," he told a columnist. "They don't talk show business ... In fact, most of them never saw a movie and think a movie is something you see through a peep glass after you put a dime in the slot...
...Dime-a-Dose. In Madison, Tenn., Spray-a-Tan, Inc. started production of a coin-operated machine, invented by William H. Hayes and William B. Jakes Jr., designed to take the sand and rubbing out of suntan oiling. For a dime, a sunbather can step up to an aluminum cabinet (see cut) and spray himself with oil for 60 seconds. The price: $200 a machine and $7 a gallon...