Word: dinah
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...would sell even faster in English. Lyricist Malia Rosa, who is also May Singhi ("Ukulele Lady") Breen and Mrs. Peter (Deep Purple) De Rose, thought up simple words to match the simple tune ("Forever and ever, My heart will be true," etc.). Gracie Fields recorded it first, then Dinah Shore, Perry Como and Margaret Whiting, and within days it was a hit. Malia Rosa's explanation: "It's down to earth; it reeks with sincerity...
...plugged WNEW by lavish advertising, from full-page ads in the Times to broadsides on the backs of laundry slips. Tudie launched Dinah Shore and Frank Sinatra; she discovered Martin Block, New York City's first disc jockey. But, mostly, her listeners get a 24-hour-a-day drumfire of musical recordings, commercials and news. As Tudie says, one nice thing about tuning in on WNEW is "you can leave the room and, when you come back, you've missed nothing...
...while leading a covered-wagon train in a western called The Paleface. Record companies recorded it, then held back on it, as usual, until about ten to twelve weeks before the movie was due for release. Last September the record companies began to let it spin. By last week, Dinah Shore's record of Buttons and Bows was No. 1 on the hit parade. It was just the songwriters' good fortune that by the time their tune finally came out, the U.S. was in a mood for "corn belt" music with words like...
...Gandhi, died violently at the hands of an assassin. Last week the man of hate, Mohamed Ali Jinnah, at 71, died a natural death in Karachi, capital of the state he had founded. His devoted and equally fanatic sister, Fatima, was at his side; so was his daughter, Mrs. Dinah Wadia, whom he had disowned because she married a Parsee (as he had done before...
Newsboys dashed in among the tables, hawking fresh "editions" of the Examiner with screamlines: LOUELLA SURROUNDED! FILM LEADERS IN TRIBUTE TO Miss PARSONS. About midnight, the preliminaries over, the guests settled down to watch the entertainment (Dinah Shore, Edgar Bergen, Eddie Cantor...