Word: dinardo
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Dates: during 1950-1959
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...University, Agent Irving Blau was stumped by a fellow student who refused to subscribe because TIME hadn't mentioned the remarkable Seton Hall basketball team. "However," says Blau, "the very next week, when there was a story on the team in TIME, I sold him a subscription." Pat DiNardo of New York University reports a counterproposition from a student who said: "Get me a new electric toaster wholesale, and I'll buy TIME." It was a deal. A few days later, armed with a sparkling new toaster in one hand and an order book in the other...