Word: diners
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Where once the good, honest words "roast beef" sufficed, restaurateurs now add something like "blue-ribbon beef, thick and juicy." Diners know from experience that the steer got nowhere near a blue ribbon until it was served with a bottle of Pabst. From coast to coast, mashed potatoes appear on menus as "snowflake, creamery-whipped potatoes"; all vegetables, whether frozen, canned or left over from yesterday, are called "garden fresh." In Minneapolis, broiled rock lobster tails turn into "Queen of Hearts"; in Los Angeles, capon becomes "Tower of London"; in New York, string beans metamorphose into "Long Johns." The Hawaiian...
...Doerfler, which turns out menus for 625 different restaurants. "It should be a front-line salesman." Bold typography, two-color art work, odd shapes (a coffee mug, the state of Texas), and archaic or arcane spellings ("Chef's Sallet," "Stake wyth Asparagus," "Colde Lobfter") all provoke the diner's eye into paying attention to the day's specials. The most honest and sardonic sell of all is practiced by the Brookline, Mass., delicatessen of Jack & Marion's. Several of the 345 dishes on the overwhelming (25-in. by 36-in.) card carry a star to indicate...
...GOOD GUYS (CBS, 8:30-9 p.m.). Another comedy show. Bob Denver and Herb Edelman star as a glib cabbie and the gullible owner of a diner. Premiere...
...Rights Act, which applied to the cafe because substantial quantities of food and beverages served came from outside the state. But such new-found laws were not about to move Proprietor A. W. Richberg. When the Federal Government sued, Richberg simply renamed the cafe's white section "Dixie Diner Club" and added bylaws promising "the creation of an atmosphere conducive to the development of connoisseurs of discriminating taste and epicurean pleasures." The name was all that Richberg changed...
...district court upheld the Dixie Diner's chub status, but the U.S. Court of Appeals for the Fifth Circuit called the name change a "cynical canard." Said the three-judge panel: "To hold that it was an exempt club would make a mockery of the club exemption, pervert the congressional purpose, and legitimize a mere stratagem. Courts need not be so naive...