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When Y. Joy Ding ’10, a Computer Science concentrator, received an email from the script clearance team of the upcoming Facebook movie, she was excited—and totally surprised. As it turned out, Ding, who had designed the poster for the Fall 2009 Harvard-Radcliffe Dramatic Club (HRDC) production of “The Flies,” was asked to sign a release form. The film’s producers had seen and liked her poster and wanted to use it to decorate the set for the dorm room of Facebook creater Mark E. Zuckerberg...
...Ding, who has also designed posters and publicity images for such HRDC productions as “The Hyacinth Macaw,” “The Birthday Party,” “Cabaret,” “Metamorphoses,” and “Twelve Angry Men,” is one of many student graphic designers whose work can be found brightening Harvard’s campus at any given time. Yet despite the presence of many graphic designers, the university is almost entirely lacking in formal academic resources for students interested...
Other student designers, however, come to Harvard with some familiarity with graphic design software. “In high school, I did a lot of journalism,” explains Ding. “My high school was fortunate enough to print a color newspaper with broadsheet, so that’s how I started working with Photoshop and InDesign.” Hsieh jokes that he started doing graphic design work before Harvard because “I just don’t like ugly things.” On a more serious note, he added...
Regardless of their experience level, graphic designers are a particularly valuable asset to the various student groups on campus. As a freshman at Harvard, Ding started out doing costume design for HRDC. She soon found her graphic design skills being tapped by directors and producers in the theatre community as they asked her to help create publicity images for their shows. During his own freshman year, Hsieh did the graphic design for Banquet, the annual CSA celebration of Lunar New Year, and also designed posters for a number of smaller social events within...
...creative process used to develop these images varies slightly according to the type of event and the preferences of the student group hosting it. When creating images for theatre posters, Ding said, “I’ll drop by the rehearsals and talk to the directors to get a feel for the show.” For Hsieh, the cultural board of CSA tells him what kinds of images they have in mind for a given event, and then he creates three or four designs based on their input. “It’s a collaborative...