Word: dinshah
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Gold in a Gadget. The Spectro-Chrome (TIME, June 2, 1947) soon became a million-dollar business for white-goateed, bespectacled Dinshah Pestanji Framji Ghadiali, born in Bombay 74 years ago and a naturalized U.S. citizen* since 1917. Since 1920 he has sold at least 10,000 memberships at $90 apiece (recently hiked to $100) in his "Spectro-Chrome Institute." Members got the machine, plus a "favorscope" which tells the best time for starting treatment; for $3.50 a year they could get up-to-date guidance from Ghadiali; for another $10, they could get new panes if the old ones...
...device called the "Spectro-Chrome" that constantly changes its garish-colored lights, jukebox fashion. With head pointing north, the patient receives "tonations" at favorable times of the day, with a "Favorscope," which is supposed to correct unfavorable "solar, lunar, terrestrial radiant, and gravitational influences." Appropriately colored lights, said Inventor Dinshah P. Ghadiali, are wonderfully effective against diabetes, cancer, tuberculosis, appendicitis, syphilis and hundreds of lesser ills. The lamp was not for sale; to be treated, a patient had to join Ghadiali's "institute...
First shot in New Jersey's gubernatorial campaign was immediately fired not by Democrat Moore nor Republican Clee but by an Independent, a Parsi named Dinshah Pestanji Framji Ghadiali, whose first name means "King of Duty." Born in Bombay 63 years ago, King of Duty Ghadiali has been, according to his own account, a wireless experimenter at Hillsdale, N. J., a medical student, export manager of a smelting company at Union, N. J., an assistant professor of mathematics in Bombay, manager of Bombay's first cinemansion, a commander in the New York Police Air Service, a mechanical engineer...
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