Word: dinshah
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Dates: during 1940-1949
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Gold in a Gadget. The Spectro-Chrome (TIME, June 2, 1947) soon became a million-dollar business for white-goateed, bespectacled Dinshah Pestanji Framji Ghadiali, born in Bombay 74 years ago and a naturalized U.S. citizen* since 1917. Since 1920 he has sold at least 10,000 memberships at $90 apiece (recently hiked to $100) in his "Spectro-Chrome Institute." Members got the machine, plus a "favorscope" which tells the best time for starting treatment; for $3.50 a year they could get up-to-date guidance from Ghadiali; for another $10, they could get new panes if the old ones...
...device called the "Spectro-Chrome" that constantly changes its garish-colored lights, jukebox fashion. With head pointing north, the patient receives "tonations" at favorable times of the day, with a "Favorscope," which is supposed to correct unfavorable "solar, lunar, terrestrial radiant, and gravitational influences." Appropriately colored lights, said Inventor Dinshah P. Ghadiali, are wonderfully effective against diabetes, cancer, tuberculosis, appendicitis, syphilis and hundreds of lesser ills. The lamp was not for sale; to be treated, a patient had to join Ghadiali's "institute...
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