Word: dior
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Dates: during 1950-1959
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...area where most of the 30 important houses of Paris' haute couture are concentrated. They sat through the collections of Patou and Heim, of Balmain and Fath. But most were waiting for the showing of a plump, pink, innocent-looking son of a fertilizer manufacturer. His name: Christian Dior. This year Dior celebrates his tenth year as a couturier, and every buyer in the trade has learned that it is unwise to buy in quantity before seeing the collection of Christian Dior...
Guarded Luxury. Dior gives them a show worth waiting for. On the big day, they go to the old private mansion...
...quarante-et-un, fawr-ty-wan." The model hovers, slips off the jacket and hands it to the assistant, who accepts it in silence, impersonal and invisible as an attendant on some ancient hetaera. The stolid faces stare C'l listen for a certain quality of silence." says Dior). The model twirls again and is gone...
...firm, peers into a mirror with the teetering look of calculated indecision, the peculiar mark of a woman buying a dress for herself. Outside, a thousand newspapers and a hundred periodicals were beginning to thunder the word to the limit of the known world. This year the word on Dior is: "The line is free, free as the Paris air ... free from making a choice between wide and narrow . . . free to wear or not to wear a belt...
Looms of Discontent. Dior and his Paris colleagues deal in a perishable commodity-novelty. The result is an obsession with secrecy that makes the trade as security-conscious as a guided-missiles plant, its workings as carefully timed as an amphibious landing. Early last week the dresses ordered by U.S. buyers were actually delivered to them in the U.S., heavily guarded and wrapped against spying. Not until this week will the curtain be lifted to let U.S. women get their first glimpse of the actual dresses, in magazines or newspapers. Working frantically against that deadline, swank stores prepared custom-made...