Word: dior
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...that has not stopped the fashion flock from, well, flocking. Louis Vuitton braved these waters three years back, when import taxes were still high. Since then, Dior has entered the market, as has Versace. An Indian edition of Vogue will soon join Elle in competition with an already robust local fashion press...
Swarovski claims to offer the highest quality on the market and the most extensive range of sizes and colors?15,000 in its catalog. In July, Bruno Frisoni launched a couture shoe-and-bag collection for Roger Vivier starring clusters of colored Swarovski crystals. The same week, Dior, Chanel and Jean Paul Gaultier all sent gowns embroidered with Swarovski crystals down their runways...
...moment when trendsetters complain that ultraformatted luxury brands like Dior, Chanel and Gucci are becoming too predictable, Diesel, with its quirky stores and advertising and its outsider chief, is suddenly at center stage, a success story few would have predicted...
OLIVIA NEWTON-JOHN'S REFRAIN of "Let's get physical," along with the ubiquity of Lycra, started it in the 1980s. Aerobics helped push it into the '90s, and yoga certainly added an aura to the category in the new millennium. Chanel, Prada, Dior and Hugo Boss all capitalized on it a few seasons ago. Activewear has come a long way from the gym and, thanks to relaxed dress codes inaugurated by casual Fridays, it has become a uniform for more and more Americans. But it's not about cotton T shirts and sweats anymore. Today activewear can mean everything...
...Charlize is re-creating the Marilyn Monroe image in those Christian Dior ads, and Chanel's Nicole Kidman ad is like a mini Moulin Rouge. They're playing characters, which is why these examples work," says Raul Martinez, CEO and creative director of AR Media. "As long as the concept is on brand, you're O.K. And we've seen what happens when it doesn't work...