Word: dior
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...male model half his age. His studio is in a 16th-century palazzo in downtown Milan. Despite the surroundings, he prides himself on "de-dramatizing" the female image. Armani maintains that "young women want to dress in a classic way, elegantly, but not a la Dior or Chanel in the '40s. Women today move differently. Today's body should not be confined by clothes that are too structured." Associates note that Armani collaborates closely with several women designers in his studio and understands their need for practical daytime wear. "I feel the real world to conquer...
...name Patti Davis, she has won small roles in the likes of TV's Love Boat. Though she took no part in her father's campaign ("I'm antipolitical"), she is now reconciled with her parents: she appeared at Reagan's nomination, has bought a Dior gown for the Inauguration, and even returned to the family's Pacific Palisades home for a while before finding her own beachside apartment a few miles away. The election, admits Patti, "has done wonders for my career." TV and film offers are turning up, she has signed with...
...fashion world, where imitation used to be the sincerest form of flattery, is also suffering from this kind of larceny, especially since trademarked designer goods have become big business. Laments Jean-Marc Depoix, commercial director for the Christian Dior fashion house in Paris: "This excessively developed taste for the visual signature of the designer has favored the increase of copies. Not only are such well-known logos easy to identify when worn by customers, but they are easy to reproduce by counterfeiters." The French fashion industry alone estimates that it loses roughly $500 million in annual revenues to counterfeiters...
...Example: a Hong Kong firm turns out a timepiece under the Aseikon label, so that all a distributor has to do is strip off the a and the n to get a Seiko. In Milan this summer, police raided a warehouse where counterfeiters made copies of goods sold by Dior, Fendi, Cartier, Gucci, Louis Vuitton, Valentino, Omega and Celine, among other firms. The inventory included 10,000 gold-plated watches and lighters, 8,500 handbags, 400 pieces of luggage, wallets and purses, 600 belts, 120 assorted boxes and trinkets and more than 1,000 umbrellas...
...Dior spends $380,000 a year policing its 313 trademarks and employs a staff of three to work solely on counterfeiting problems. Among other odd missions, they once had to stop a Brooklyn pet shop from marketing Christian Dior T shirts for with-it canines. The Rome-based Gucci chain, which has opened 17 specialty shops in eight countries, has offices in Italy, Britain and the U.S. that deal only with trademark protection. At present, the firm's biggest peeve is a string of five false stores in Argentina; they operate under names like Luigi Gucci and Guglielmo Gucci...