Word: dior
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...clothes-conscious American women, the summer of discontent is over; this week the autumn of decision begins. Home from vacation, they face the most difficult fall shopping dilemma in decades: whether to go for the midi. Not since Christian Dior's 1947 New Look has a descending hemline raised such a furor. Men denounce the midi as a threat to the golden days of mini ogling; women insist that it will make them look old, or ugly, or dumpy, or sawed-off?or all of these; and the fashion industry has been deeply split by its advent...
Even Emanuel Ungaro, famed for his superhard edges, turned his virtuoso hand to fluid fabrics, softly sashed dresses and loosely pleated skirts. His best look: a long dress in a pinwheel print, belted, bloused and all at once both elegant and sensuous. Dior's Marc Bohan is every bit as enraptured with the languorous look. Bohan softened his necklines with bows and scarf ties; and his hiplines had a series of stitched pleats that flattened first, then flared out. Deep colors glow like Tiffany stained glass; fabrics are light, jerseys, crepes and silk velvets. And again and again, capes...
...leading customer suggested that those high-fashion models at the House of Christian Dior are considerably less comely than they used to be. Quite so, replied Dior's chief designer, Marc Bohan-and by design. Dior once spent a fortune collecting Europe's choicest lovelies, only to lose them to rich husbands. Today's Dior girl, explained Bohan, is "elegant, but not so marriageable...
Claude Cahour Pompidou stands 5 ft. 9 in. and is a designer's dream. Though in her 50s, she is trim, athletic, looks attractive in bathing suits and superb in high fashion outfits. Normally devoted to pantsuits from Courreges, she switches to Chanel for day clothes and to Dior, Saint Laurent, Cardin and Laroche for ball gowns...
...Racks for sale dresses are stripped clean. Two women tugging on a Dior dress tear its seams. Caught in crush, one elderly lady faints and is hurried off to first aid. Survivors scurry off to corners, sort through dresses, throwing rejects on floor. They swap sizes with one another and exchange telephone numbers for later bartering. Mrs. Conroy: "You've got to hold your dresses tightly; otherwise some of those old squaws will sneak up behind you and snitch a few of them...