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...Carven's "Ma Fille" collection puts mothers and daughters into matching, high-style camaraderie. Jacques Esterel's "négligé snob" would get father and son in the act, too, with everyone wearing identical family jerseys. And then there is Marc Bohan's "Baby Dior" line. It's not every two-year-old who can wear (or whose parents can afford) a white lace dress costing $100, or a white rabbit coat...

Author: /time Magazine | Title: Modern Living: Chic 'n' Little | 10/3/1969 | See Source »

...every newborn baby in line for the de luxe set of toilet articles (talcum powder, oil, cologne, cleansing milk, soap and a small embroidered towel) that goes for $35. But those in the market for a single diaper (emblazoned, of course, with the Dior griffe) can get away for only $3; a gold safety pin to go with the Diorpers costs an extra $3. Price, obviously, is of small issue to the small issue of Morocco's King Hassan; his three daughters are regular "Baby Dior" patrons, as are Iran's Prince Reza (for whom Bohan designed...

Author: /time Magazine | Title: Modern Living: Chic 'n' Little | 10/3/1969 | See Source »

...Saint Laurent is absolutely jenesais pas on the subject. He has a new long daytime look -straight cardigan suits that stop short just at the knee. For cover, he has a new new long daytime look-skirts only a foot off the floor, often topped by short "battle jackets." Dior's Marc Bohan, who started the midimania three years ago, has another go at the style. But this time his long skirts feature zippers running up the front: it is up to the lady, says Bohan, "to zip or unzip to the exact length she wants...

Author: /time Magazine | Title: Fashion: Hold That Mini Line! | 8/8/1969 | See Source »

...Parisian fashion designer who first put models in crash helmets, matched short skirts with colored stockings and more recently dressed men and women in futuristic space suits. Fashion experts rank him among the top five trend-setting designers, along with Yves St. Laurent, Courreges, Ungaro and the House of Dior. As haute couture's top entrepreneur, however, Cardin has no equal...

Author: /time Magazine | Title: Entrepreneurs: The Designing Man | 1/31/1969 | See Source »

Just a Technician. At 46, Bachelor Cardin may appear to be an affected dandy, but he works in a frenzy, often forgetting to grab even a sandwich for lunch. He learned design in Paris at the House of Paquin, at Christian Berard and at Christian Dior. Equally important was his job as an accountant for the French Red Cross during World War II. "It was there," he recalls, "that I learned about balance sheets, paychecks and tax schedules. All of that seemed absurd, but it later helped me handle business affairs...

Author: /time Magazine | Title: Entrepreneurs: The Designing Man | 1/31/1969 | See Source »

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