Word: dior
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McCall Corp. (1958 pattern sales: $11 million) is matching other patternmakers in their new efforts to stay only a few months behind Paris. Last spring McCall produced the Dior trapeze line at the same time it appeared on U.S. ready-to-wear racks. Last month it brought Paris Couturier Pierre Cardin to the U.S. for a nationwide tour to publicize the six designs that he has made specifically for McCall's fall catalogue. McCall, says Pattern Boss Herbert Bijur, "is frankly trading up into the Vogue class...
...gentle fall weather. At Longchamps the crowds were out for the running of the race of the year, the 40 million-franc Prix de l'Arc de Triomphe. Men in morning coats and grey cravats walked amid the drift of chestnut leaves with elegant women in Balenciaga and Dior gowns and outsize souffle hats. A few miles across town in the cavernous glass-roofed Grand Palais, thousands of other Frenchmen thronged the annual Salon de l'Auto to stare with passionate absorption at the chromium flash and gadgets of the 1959 model cars. These people, the acquisitive bourgeois...
Married. Prince Fahd ibn Abdul Aziz, 40, Minister of Education for Saudi Arabia, brother of King Saud and one of some 40 sons of the late Ibn Saud; and Safinaz Nour, 18; in Cairo. Prince Fahd gave his bride jewelry worth an estimated $275,000, a collection of Christian Dior dresses, a cash gift of $40,000, presented her family with six U.S. limousines...
They are seen everywhere in West Germany these days: plump, well-barbered, aggressive men, their eyes alert for opportunity or slightly lidded after a heavy meal. They travel from factory to bank to hotel in chauffeur-driven Mercedes 3005's; their women are gowned by Dior, Heim, Balenciaga. Liveried servants attend them at banquets in redecorated medieval castles. They are the new German millionaires, whose energy, efficiency and shrewdness have contrived, organized and engineered the astonishing miracle of West Germany's economic rise from the ashes...
...Dior's Designer Yves Saint-Laurent, who had helped set the mode with his trapeze look last winter, scored no such acclaim last week. While almost every other designer kept hemlines at the knees, Saint-Laurent lowered them some five inches to just 15 inches above the floor. No one else showed any signs of going along. In fact, one U.S. buyer who ordered some Dior dresses specified that they be delivered four inches shorter...