Word: diorissimo
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...that highlighted different notes from the perfume Pleasures, launched in 1995. Says Khoury: "We saw double-digit increases in sales of the core Pleasures fragrance while A Garden of Pleasures was on counter." Dior positioned Lily, its 1999 limited-edition release, as a modern interpretation of the 1956 classic Diorissimo. Chanel, Yves Saint Laurent and Lancome have all put limited-edition scents into the marketplace. Escada has launched its eighth annual limited-edition scent, called Lily Chic...
...dark glasses. Soon after takeoff, the stewardesses came down with refreshments-tea from a family-sized aluminum pot, fruit juices, mineral water and, of course, vodka. Because it was an inaugural flight, there were quantities of red and black caviar, commemorative bronze medallions and favors-Dior's Diorissimo for the ladies, Eau Sauvage...
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