Word: diosa
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Dates: during 2000-2009
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...culture of religious seekers and corresponding "enthusiasms for overnight sensations." "This guy" says Stevens-Arroyo, "is one among Heinz's 57 varieties" on the island, some of whom inevitably reach the Latino community on the mainland. He describes one Miami predecessor from the 1930s known as "La Diosa," who claimed to be an incarnation of the Holy Spirit. Her followers founded spiritual cooperatives: small businesses like laundromats dedicated to her, he says, are still in operation in the city...
...Whereas La Diosa was something of an ascetic, however, scholars say that De Jesus's message is more typical of the branch of Pentecostal Christianity called Prosperity Gospel, which enjoys modest success here but is vastly popular in the developing world. De Jesus' literature is studded with recurrent use of the phrases "prosperidad," (prosperity), "felicidad" (happiness), and his movement's name, which means "Growing in Grace" in English. Such catchwords are reminiscent of Prosperity's assertion that God wants to showers gifts upon his followers - provided that they tithe liberally to their church. So is De Jesus' unabashed enjoyment...