Word: dipping
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Dates: during 1940-1949
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Retailers who had seen consumer credit dip during January, for the first time in three years, now thought that the easier credit would pep up sales. Said Bert Baker, Detroit's biggest used-car dealer: "I figure we can sell 20% more cars right off the reel...
...Santiago, in sight of Andean glaciers, the temperature hit 92° one day last week. That day, 17,540 Chileans rode trains from the capital's hot streets to beaches, lakes, mountains. In buses chartered by sports clubs, other sweating thousands rattled off for a day's dip in the chill Pacific, just two hours away at San Antonio. The luckiest Chileans, including President Gabriel González Videla, lolled in the luxury of Vina del Mar, where they improved their tans on white crescent beaches, on yacht decks, or on the balconies of flower-girt villas...
Union members who had tied their wage increases to the cost of living, had seen their wages soar up-and would now see them dip a bit. In St. Louis, 25,000 employees of the International Shoe Co. faced such a wage cut. So did 380,000 at General Motors. Old A.F.L. Chieftain William Green hinted, in as unincriminating a way as he could, that maybe there wouldn't be so many workers asking for fourth-round increases...
...flying record in a balloon (and later promised his anxious wife that he would never balloon again), had to give up his current try at ocean diving. After two weeks of mechanical trouble off the Cape Verde Islands, he sent the 40-ton bathyscaphe down, unmanned, on a test dip of 4,250 feet (deeper than the man-aboard record of 3,028 feet set in 1934 by William Beebe, but far short of the 2½ miles Professor Piccard was hoping for). When the bathyscaphe surfaced, it was caught in a heavy ground swell and banged against the ship...
...move that set the magazine industry buzzing, the Journal-impelled by a dip in circulation-cut its ad rates 5%. It offered advertisers rebates on several 1948 issues that had not delivered all the circulation expected. It was the first cut by a major magazine since the depression. Though Curtis magazines base their rates on the estimated circulation for six months ahead but do not guarantee the estimate, the Journal felt a "moral obligation" to cancel most of the 7½% rate increase that had helped make its October issue so rich (TIME...